On recent travels around London I couldn't help but notice a new advertising trend in angry illiterate exclamation by sports brands adidas and Nike.

The first is by adidas: WE ARE LONDON! 

And at first i didn't think much of it.  Just, you know, it's that sort of slightly wack attempt at building a "community" by repeatedly hitting people over the head with a message utterly lacking in susbstance.  "WE ARE LONDON!" it screams, "ARE YOU?".  Obviously it's nonsensical, but it's got slightly "edgy" youngsters staring straight at camera so you're tempted to mutter, "yes, yes, ok, i'm London, ok, fine, just leave me alone, i don't want any trouble".  Then you think, oh, maybe they don't want you to "be London", so you whisper "no, obviously i'm not London, no way am i cool enough for that", by now quite confused and scared, like Dustin Hoffman's Babe in Marathon Man, repeatedly being asked "Is it safe??".

But THEN, i on my way home tonight i saw this, by Nike: I AM THE  RULES!

And that's when i realised the source of the inspiration for both sportswear giants.  It's none other than Brick Tamland, "special" weatherman from Anchorman: The Legend of Ron Burgundy! 

WE ARE LONDON!

I AM THE  RULES!

I LOVE LAMP!

Of course you do Brick, of course you do.